Press

About ReachHero

ReachHero is Germany’s largest online marketplace for influencer marketing. Founded in Berlin in 2014 by Christian Chyzyk, Philipp John and Aaron Troschke, the start up connects influencers such as YouTubers, Instagrammers and Twitter stars with companies. The goal is to make it as easy as possible for both sides to cooperate in the form of product placement and other innovative advertising methods. These are just a few of the possible advertising formats:

  • Review
  • Mention
  • Haul
  • LookBook
  • Favourites
  • Tutorial

It’s free for companies to register and create their campaigns, and a commission is only due once an offer has been accepted by an influencer. This commission amounts to 20 per cent and is calculated according to the offer price. Influencers can use the platform completely free of charge.

Currently companies can choose from any of more than 4,500 influencers registered on the platform. Over 700 campaigns have already been successfully completed on the platform. ReachHero’s influencers gain a total of 1 billion views per month on youtube alone, with more than 550 million subscribers over all connected social media channels.

ReachHero’s customers include world-leading consumer goods manufacturers (e.g. cosmetics, electronics, food & drink and fashion), as well as rapidly growing e-commerce providers.

ReachHero was a member of the fifth round of Axel Springer’s Plug and Play Accelerator Programme.

The Team


Philipp John (COO) - Aaron Troschke (Head of Entertainment) - Christian Chyzyk (CEO + CTO)


The ReachHero Founders

Christian Chyzyk (CEO + CTO)
Aaron Troschke
(Head of Entertainment)
Philipp John (COO)

ReachHero in the press

Wiwo Gründer - Start-ups und Influencer: Eine erfolgreiche Kooperation (hier geht's zum Artikel)

Online Marketing Rockstars - Hoffen auf den Coachella-Effekt: Deutsche Brands testen Influencer Marketing auf Festivals (hier geht's zum Artikel)

LEAD digital – Musically, YouNow & Co: Was die jungen Plattformen für Marketer bedeuten (hier geht's zum Artikel)

W&V – Who’s Who: Die größten Player im Influencer Marketing (hier geht's zum Artikel)

OnlineMarketing.de – Mitten ins Herz? Wie Marken zum Valentinstag auf Influencer setzen (hier geht's zum Artikel)

Horizont – 5 Dinge, die das Influencer Marketing 2017 prägen werden (hier geht's zum Artikel)

Internet World Business – 3 Tipps für Online-Händler: Social-Media-Kampagnen zur Shopping Season (hier geht's zum Artikel)

Zitty – Die neuen Influencer (hier geht's zum Artikel)

t3n – US-Wahlkampf: Influencer helfen bei der Meinungsbildung (hier geht's zum Artikel)

Welt – So erobern Zahnspangen-Mädchen die Werbewelt (hier geht's zum Artikel)

t3n – So geht Influencer-Marketing: 3 Best-Practice-Beispiele (hier geht's zum Artikel)

Acquisa – „In erster Linie zählt die Reichweite“ (hier geht's zum Artikel)

Absatzwirtschaft – Influencer-Marketing: Tipps für Unternehmen (hier geht's zum Artikel)

Broadmark – Influencer Marketing-Plattformen im Fokus: ReachHero (hier geht's zum Artikel)

Horizont – Fünf Tipps für Influencer-Marketing via Snapchat, Instagram und Co. (hier geht's zum Artikel)

Press Downloads

Here you can download photos of the founders, logos and ReachHero screenshots. ReachHero-Pressekit Download
If you require photos in a higher quality, or if you have any further questions, please contact us by email at presse@reachhero.de

Press Mailing List

Would you like to be added to the ReachHero mailing list? We’d love to send you regular updates of our press information by email. Please send an email to presse@reachhero.de

Press contact

Fabian Zeitler
Tel: 030 / 2576 205 275
presse@reachhero.de